I’m Joe Gerhard … high-tech engineer turned copywriter. I write marketing content and copy that moves technology people to say YES. More yeses to your offers mean more leads, increased sales, and higher marketing ROI.
If you choose to work with me … I’ll aim my firepower at your copy projects that include:
- Lead Generation: email, ads, landing pages.
- Content Marketing: white papers, case studies, email, articles, and blog posts.
- Sales Materials: sell sheets, brochures, and ads.
- Websites
It’s hard to find a B2B copywriter who:
- Speaks fluent engineer.
- Translates complex technology into compelling, simple benefits for decision makers.
I do both persuasively and here’s why …
First, I was a high-tech engineer for 24 years.
Second, I learned copywriting, marketing, and persuasion from some of the best in the business.
Third, I have face-to-face sales experience.
Beyond effective communication with your prospects, you’re looking for a copywriter who understands direct marketing.
The touchstones of direct marketing are product, positioning, targeting, testing, offer, and copy. You maximize sales and marketing ROI when all these pieces integrate and aim at your best prospects.
Key Marketing Questions …
How do your products benefit clients?
What is your company’s unique positioning in the marketplace?
What differentiates your products and company from competitors?
What is important to your best prospects’ companies and to them personally?
Which media and content types do your prospects respond to?
How should your company test to understand audience response?
You want a copywriter who uses the answers to write persuasive copy that gets results.
Your copywriter needs to understand where a copy project fits into your marketing funnel and overall sales process … then optimize accordingly. The copy needs to move the prospect to act on your offer now … taking the next step toward the sale. Or, if educational content … stay engaged and wanting more.
Your audience is smart, busy and needs to see value in your marketing communications. For longer sales cycles, you need to develop a relationship based on trust and the ability to deliver results.
I can help …
Given my background, I can do a deep dive into your business and marketplace. Results: copy that matches your features and benefits to the needs of your best prospects in a compelling way.
For a free, no-obligation estimate on your next copywriting project, call, text or email:
Joe Gerhard
Phone: 747-245-5084
Email: joe@joegerhard.com
Location: Los Angeles, CA, USA